Gentle Cleanser: Hydrating Oil-Free Gel Face Wash

Deep clean without stripping – Watermelon & Apple extracts for refreshed, balanced skin

The Clean Your Skin Craves Without the Tightness You Hate

Tired of cleansers that leave your face feeling stripped, tight, and uncomfortable? Or makeup removers that don't actually remove everything?

Our Gentle Cleanser delivers the perfect balance – thoroughly removing dirt, oil, makeup, and impurities while preserving your skin's natural moisture barrier and pH balance.

Wake up to refreshed skin. Go to bed with a clean slate. Never feel that uncomfortable "squeaky clean" tightness again.

Why Your Skin Will Love It

💧 Deep Clean + Lasting Hydration

Watermelon Extract – Naturally rich in vitamins, amino acids, and lycopene; hydrates while cleansing*

Apple Fruit Extract – Contains natural AHAs and antioxidants for gentle surface renewal and brightness*

Lentil Extract – Protein-rich botanical that supports skin elasticity and hydration*

Sodium PCA + Panthenol (B5) – Humectants that attract and lock in moisture, preventing post-cleanse dryness*

🌿 Soothing & Calming

Witch Hazel Water – Natural astringent that refines pores without irritation*

Licorice Root Extract – Anti-inflammatory botanical known for calming redness and evening skin tone*

Mushroom Extract – Supports skin barrier function and resilience*

✨ Gentle Yet Effective

Oil-Free Gel Formula – Won't clog pores or leave residue

Mild Surfactants – Coconut-derived cleansers (Cocamidopropyl Betaine, Decyl Glucoside) that lift impurities without harshness

pH-Balanced – Respects your skin's natural acid mantle for optimal barrier function

Perfect For Every Skin Type

✓ Sensitive Skin – Non-irritating, fragrance-free formula suitable for reactive skin
✓ Dry Skin – Hydrating ingredients prevent that tight, stripped feeling
✓ Oily/Combination Skin – Removes excess oil without triggering rebound sebum production
✓ Acne-Prone Skin – Oil-free, non-comedogenic, won't clog pores
✓ Post-Procedure Skin – Gentle enough for compromised skin barriers (chemical peels, microneedling, laser)
✓ Normal Skin – Maintains healthy balance and radiance

What It Does

🧼 Removes Makeup & Sunscreen – Effectively dissolves daily buildup without harsh scrubbing
🌊 Deep Pore Cleansing – Lifts dirt, oil, and environmental pollutants
💦 Maintains Moisture – Hydrating botanicals prevent dryness and tightness
🌸 Calms & Soothes – Anti-inflammatory extracts reduce redness and irritation
🛡️ Protects Skin Barrier – Doesn't strip natural protective oils
✨ Preps for Skincare – Clean canvas allows serums and moisturizers to penetrate effectively

Clean Ingredient Philosophy

What's Inside: Hydrating fruit extracts, calming botanicals, gentle coconut-derived surfactants, moisture-binding humectants

What's NOT Inside: Harsh sulfates (SLS/SLES), artificial fragrances, drying alcohols, parabens, dyes

Product Details

• Size: 6 fl oz (177 ml) – Approximately 90+ uses
• Texture: Lightweight gel that lathers into soft foam
• pH Level: Balanced to support skin's natural acid mantle
• Scent: Naturally derived, subtle and fresh
• Made in USA

How to Use

Morning & Night:

1. Wet your face with lukewarm water
2. Dispense a quarter-sized amount into damp palms
3. Lather by rubbing hands together to create soft foam
4. Massage gently onto face and neck in circular motions for 30-60 seconds
5. Rinse thoroughly with lukewarm water
6. Pat dry with clean towel (don't rub)

Pro Tips:

• Double cleanse at night (oil cleanser first, then this gel cleanser) for thorough makeup removal
• Follow immediately with toner and moisturizer to lock in hydration
• Use lukewarm water, not hot, to avoid stripping natural oils

Build Your Complete Routine

For optimal results, pair with:

• Hydrating Toner – Prep skin for better product absorption
• Targeted Serum – Address specific concerns (brightening, anti-aging, etc.)
• Moisturizer – Lock in hydration and protect barrier function
• SPF (AM) – Protect from environmental damage

Safety & Storage

For external use only. Avoid direct contact with eyes. If irritation occurs, discontinue use and consult a healthcare professional.

Keep out of reach of children. Store in a cool, dry place away from direct sunlight.

The Foundation of Great Skin

Cleansing is the most important step in your skincare routine – but only if it's done right. Harsh cleansers damage your skin barrier, triggering dryness, irritation, and breakouts. Ineffective cleansers leave residue that clogs pores and prevents other products from working.

Our Gentle Cleanser does what others can't – removes everything that doesn't belong on your skin while preserving everything that does.*

Clean skin. Happy skin. Every single day.